Why use video to market?

Technology is clicking along at a great rate and for us older folk it can seem bewildering. However when it comes to marketing, video is gaining more and more traction, familiarity and therefore affordability and ease of use. Younger ones especially seem to be completely comfortable with video and it seems that a video is watched before text is read or images scanned.

So how is video going to impact your real estate marketing? I believe that vendors are increasingly expecting video to be a part of the marketing options.  Here are a few points to consider when you are asked the question “Why?”